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Aleksandr Orlov shares new TV ad with Facebook friends first

Morgan, on his own web show. The ad campaign has been hugely successful for the insurance aggregator ...

David Ogilvy ten years on

very own "Mad Men" empire. It was only later when the bean counters and ex-insurance, ex ...

Engine seeks £50m for expansion abroad

, Churchill Insurance and Abbey, employs more than 600 people across disciplines such as advertising, public ...

Sorrell's £60m bonus scheme to pass shareholder vote

Last week, the Association of British Insurers (ABI) warned WPP investors to carefully examine the new remuneration scheme ahead of the shareholder vote today in Dublin. However, The Times reports today that the package will now likely be approved, although a quarter of investors are expected ...

WPP shareholders warned over Sorrell's next bonus

WPP shareholders were warned by the Association of British Insurers (ABI) to carefully examine the new remuneration scheme, known as the Leadership Equity Acquisition Plan III, ahead of the annual investors meeting in Dublin on June 2. The scheme would allow Sorrell, who earned 3.1m last year ...

Imagination expands with Shanghai office opening

of Chinese clients in the past, including the Bank of China, China Mobile and Ping An Insurance, all of which ...

Opinion: Consumer trust of online communication from brands

such as the insurance sector where the aggregators are struggling against each other, with most trying to increase ...

Yahoo! claims 25% click increase as it adds video to paid search results

for insurance quotes. Yahoo! said it will offer the platform to advertisers on a pay-per-month basis instead ...

Bupa appoints Fiona McAnena as group brand director

director and Sue Moore as marketing director of its UK health insurance business...., with a remit that covers health insurance as well as services in aged care, preventive health, hospitals ... -Jane Macdonald, managing director of Bupa UK Health Insurance, said: "Sue brings significant expertise to Bupa ... healthcare and disease management and further develops products and services for our medical insurance ...

Kitcatt Nohr appoints Yates as senior planner

launch of Private Medical Insurance for which he planned an integrated campaign. Yates said: "Kitcatt ...

 

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