to remove filtersBrands harness the power of online games to engage with consumers
17 Nov 2009 | by David Benady
playing games. We have even done them for financial-services brands such as Halifax and LV= Insurance,' he ...
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Tiger Woods dropped by Accenture following off-course revelations
14 Dec 2009 | by James Quilter
Insurance following a drink driving conviction. In 2005 Asda dropped brand ambassador Sharon Osbourne from ...
Chief marketing officers find it lonely in the board room
17 Nov 2009 | by Nicola Clark
at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...
Top 10 brand-ambassador break-ups
25 Aug 2009 | by Bill Britt
Churchill car insurance After comedian Vic Reeves pleaded guilty to charges of driving under ...
Marketing fear: using dread to sell everything from cleaning products to deodorants
18 Aug 2009 | by David Benady
have been marketing it without scaring people, positioning it as an insurance lock. We would not market ... range of private insurance products. Domestos A TV ad for Domestos Bleach Cleaning Spray in 2005 ...
Brands face trust crisis
04 Aug 2009 | by Nicola Clark
of a product. Low-interest categories, such as insurance, languished at the bottom of the scale ... and shoes brands while the over-55s were most willing to pay extra for a trusted insurance brand. In terms ... and energy suppliers (28%) and insurance companies (23%). On the other hand, just 3% of respondents cited ...
Brands on the beach: marketers use experiential events to target UK consumers holidaying at home
07 Jul 2009 | by Becky Wilkerson
considering taking a break at home instead this year. A survey of 4,000 people commissioned by insurance firm ...
Video: Marketing Society Golden Jubilee Awards night
12 Jun 2009 | by Staff
of the Year after he topped a poll of Marketing readers. The insurer has achieved double-digit year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
