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Brands begin to dance to the tune of social media

02 Dec 2009 | by Adam Woods

insurance. Are people talking about their car insurer on Twitter?' Others, including Craig Broadbent, SEO ...

And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM and Vauxhall

05 Nov 2009 | by Noel Bussey

0 0 Aviva, the UK's second-biggest insurer, will keep an eye on the break-up of ING to see ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ...

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...

Green Flag calls review of ad and digital £8m business

25 Aug 2009 | by Alex Brownsell

LONDON - RBS Insurance-owned Green Flag is reviewing its £8m ad and digital agency arrangements...becomes head of commercial marketing for Direct Line For Business and National Insurance and Guarantee ...

Green Flag reviews £8 million ad account

25 Aug 2009 | by Anne Cassidy

The review also includes the RBS insurance-owned brand s online advertising business. The incumbent agency on the business is MediaCom Create, which took over the account after the demise of the previous incumbent, Shop. The pitch process is being handled by Creativebrief and led by the company ...

And in the real world... Sony Ericsson, Ryanair, Volkswagen and more

18 Aug 2009 | by Matt Williams

Insurers is proposing a new scheme that would banish guaranteed bonuses, one of the most controversial ...

And in the real world....Prudential, Thomas Cook, Reckitt Benckiser, VW and more.

14 Aug 2009 | by Noel Bussey

the insurer could sell its UK business after the company's strong half-year results pushed its shares 11pc ...

Arena BLM picks up DVLA media comms planning account

11 Aug 2009 | by Matt Williams

activity, covering issues such as insurance enforcement, electronic vehicle licensing, and ensuring ...

EMB hires fastMAP for motor insurance task

27 Jul 2009 | by Sarah Crawley-Boevey

LONDON - EMB, an insurance consultancy, has hired research experts CCB fastMAP to conduct a long...generate pricing and business models for insurers, and would complement their research programmes. He said ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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