to remove filtersMarket Research League Table 2009
11 Sep 2009 | by Mary Cowlett
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...
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The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ...
Top 10 brand-ambassador break-ups
25 Aug 2009 | by Bill Britt
Churchill car insurance After comedian Vic Reeves pleaded guilty to charges of driving under ...
And in the real world... British Airways, JJB, Cable & Wireless, Mitchells & Butlers and more
22 May 2009 | by Matt Williams
as chairman and chief executive of the American insurer, has only been at the company for eight months. Source ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
of the top 100 brands remain in the table from last year. By category, the biggest faller was insurance (-48 ...
And in the real world... ITN, RBS, Standard Life, Jaguar and more
08 Apr 2009 | by Matt Williams
the insurance company undershot its profits target. The chief executive, Sir Sandy Crombie, the financial ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
And in the real world: Mortgages, Phorm, M&S, GM/Chrysler
31 Mar 2009 | by Caroline Lovell
-backed insurance scheme, which insures it against toxic loans, because the cost of joining was too expensive ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
the providers,' he says. The new year has brought a similar battleground for insurers. 'January is a hot month for insurance, but current TV advertising is dominated by comparison sites - the likes of Sheilas' Wheels ... sites at the expense of individual brands. 'The way consumers shop for insurance has changed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
