to remove filtersThe Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ...
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Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
-comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ... 'Kim from Beckford' asking questions of the insurance brand's canine mascot, in a TV studio setting ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
marketing health insurance, preventative healthcare, home healthcare, and care and services for the elderly ... uninspiring world of insurance marketing, the More Th n brand stands out for its innovation and creativity ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
supplier Screw-fix and Trade Direct insurance as well as that of the main B Q brand. His solid marketing ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
of the top 100 brands remain in the table from last year. By category, the biggest faller was insurance (-48 ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
And in the real world: Mortgages, Phorm, M&S, GM/Chrysler
31 Mar 2009 | by Caroline Lovell
-backed insurance scheme, which insures it against toxic loans, because the cost of joining was too expensive ...
People's choice: most Irritating ads of 2008
13 Jan 2009 | by Nicola Clark
.com and insurance brand Churchill also make the top 10. Chris Watney, head of brand at Churchill, is unfazed. 'Churchill is one of the most well-known insurance brands. We know that [dog character Churchill] has a lot ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
