to remove filtersBrands harness the power of online games to engage with consumers
17 Nov 2009 | by David Benady
playing games. We have even done them for financial-services brands such as Halifax and LV= Insurance,' he ...
Search results for Insurance
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Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
-comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ... 'Kim from Beckford' asking questions of the insurance brand's canine mascot, in a TV studio setting ...
Chief marketing officers find it lonely in the board room
17 Nov 2009 | by Nicola Clark
at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...
And in the real world... Kraft, Allianz, Aer Lingus and more
10 Nov 2009 | by Matt Williams
its long-haul network. Source: Financial Times Allianz, Europe's largest insurer, has more than ...
Brands dab on greasepaint
06 Oct 2009 | by Alex Brownsell
the seasonal frolics. RBS-owned insurance brand Churchill is so convinced by the potential of panto ... the insurance brand will also promote the dog's pantomime appearances via its consumer website. Can ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...
The challenges industries face when mounting joint marketing campaigns
18 Aug 2009 | by Alex Brownsell
LONDON - The mutual insurance sector has become the latest industry to attempt the tricky feat of a...; mso-bidi-language:#0400;} Led by the Association of Mutual Insurers (AMI), a range ... . The nature of the insurers' activity is nothing new. Trade organisations such as the Dairy Council ... =, which is taking part in the joint mutual insurance promotion, admits his priority is brand marketing ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...
Brands on the beach: marketers use experiential events to target UK consumers holidaying at home
07 Jul 2009 | by Becky Wilkerson
considering taking a break at home instead this year. A survey of 4,000 people commissioned by insurance firm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
