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Marketing's Adwatch of the Year 2009

15 Dec 2009 | by Staff

-comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ... 'Kim from Beckford' asking questions of the insurance brand's canine mascot, in a TV studio setting ...

Brands begin to dance to the tune of social media

02 Dec 2009 | by Adam Woods

insurance. Are people talking about their car insurer on Twitter?' Others, including Craig Broadbent, SEO ...

Brands harness the power of online games to engage with consumers

17 Nov 2009 | by David Benady

playing games. We have even done them for financial-services brands such as Halifax and LV= Insurance,' he ...

Special Report, Direct Marketing: charting the route to integration

17 Nov 2009 | by David Benady

-the-line communications is Greenbee. The online home-and motor- insurance operation launched by John Lewis at the end ...

Chief marketing officers find it lonely in the board room

17 Nov 2009 | by Nicola Clark

at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...

MEC wins IPA Grand Prix for Morrisons ad

10 Nov 2009

and PR activity for insurance company Swinton's ...

And in the real world... Kraft, Allianz, Aer Lingus and more

10 Nov 2009 | by Matt Williams

its long-haul network. Source: Financial Times Allianz, Europe's largest insurer, has more than ...

And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM and Vauxhall

05 Nov 2009 | by Noel Bussey

0 0 Aviva, the UK's second-biggest insurer, will keep an eye on the break-up of ING to see ...

Tesco renames financial services offering as group sales and profits increase

06 Oct 2009 | by Joe Thomas

for Tesco customers, offering a range of banking and insurance services through branches in stores ...

Sainsbury's promotion offers double Nectar points

05 Oct 2009 | by Joe Thomas

insurances. Hillary Williams, marketing director at Sainsbury's Finance, said: We know that three quarters ...

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