to remove filtersAdwatch Review: Nintendo
24 Nov 2009
tech nically out-gunned by the likes of Microsoft's Xbox. Brand strength is its insurance policy, buying it the time it needs to plot its revival. Nintendo, I fear, has no such insurance. ...
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Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
-comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ... 'Kim from Beckford' asking questions of the insurance brand's canine mascot, in a TV studio setting ...
20 worst household gadgets
25 Sep 2009 | by Staff
by sponsored by Sheilas' Wheels home insurance. The electric candle pulled in 41% of votes, closely followed ... insurance Normal 0 false false false ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...
The Marketing Profile: Dan Cobley of Google
08 Sep 2009 | by Fiona Ramsay
and advertisers. Co-marketing partner-ships with banks and insurance firms, together with direct mail and events ...
And in the real world... Sony Ericsson, Ryanair, Volkswagen and more
18 Aug 2009 | by Matt Williams
Insurers is proposing a new scheme that would banish guaranteed bonuses, one of the most controversial ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...
Onlinefire awarded Panasonic brief to promote Blu-ray player and competition
06 Jul 2009 | by Peter Hay
The campaign, entitled Memory Insurance , will focus on the player s archiving function as a way of storing special family memories. Panasonic worked with scientists to create a formula for calculating the monetary value of memories that uses variables of vividness, importance and uniqueness. Onlinefire has ...
The week in technology: Vehicle Camera Systems brings in Fuel PR
20 May 2009 | by Chloe Markowicz
The TruScene camera aims to reduce at-fault accidents, clarify liability and drive down insurance costs. Fuel's brief is to raise brand awareness and boost sales. The agency will be targeting car fleet owners, insurance companies, coach and bus operators, consumers and the Government. Owner-Direct.eu, a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
