to remove filtersBrands harness the power of online games to engage with consumers
17 Nov 2009 | by David Benady
playing games. We have even done them for financial-services brands such as Halifax and LV= Insurance,' he ...
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We'll Call You - Churchill
08 Dec 2009
, we rang the insurance brand to find out how to get tickets...I help you? Mktg Hi, I've got a bit of an odd query. My insurance renewal is coming up soon ...
And in the real world... Kraft, Allianz, Aer Lingus and more
10 Nov 2009 | by Matt Williams
its long-haul network. Source: Financial Times Allianz, Europe's largest insurer, has more than ...
Carbon-offset pioneer Responsibletravel.com changes CO2 strategy
20 Oct 2009 | by Gemma Charles
,' he adds. The Co-operative offsets across its mortgages, travel and car insurance brands. Since 2000 ...
MPG International scoops £6m media job for Israeli tourism
06 Oct 2009 | by Arif Durrani
in the UK has included new business for AXA, Clarks shoes and Admiral Insurance. MPG is also involved in a ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...
And in the real world... Sony Ericsson, Ryanair, Volkswagen and more
18 Aug 2009 | by Matt Williams
Insurers is proposing a new scheme that would banish guaranteed bonuses, one of the most controversial ...
And in the real world....Prudential, Thomas Cook, Reckitt Benckiser, VW and more.
14 Aug 2009 | by Noel Bussey
the insurer could sell its UK business after the company's strong half-year results pushed its shares 11pc ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
