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Consumer watchdogs warns on price comparison sites

30 Jan 2009 | by Fiona Ramsay

.com, Gocompare.com and Confused.com for car insurance and home insurance for 180 individual quotes to assess how ... to specify how much of any claim they would be willing to pay, before the insurer steps in. However, many don ... for the same insurer. None of the 15 Which? researchers received the same lowest quote across all six sites ...

The Week: Media Reviews - RSA widens scope of review

30 Jan 2009

roster review to include the UK media buying and planning account for its car insurance brand, More Th

Media Perspective: Spam's not cheap when you consider all the hidden costs

30 Jan 2009 | by Russell Davies, russell@russelldavies.com

necessitate travel insurance. This up-selling isn't free. It has real costs, in trust, in goodwill ...

Adwatch review: Gocompare.com

28 Jan 2009

us how to 'gocompare' more car-insurance sites than any other comparison websites and find the best car insurance for us. On paper, this ad should work. It is to the point and highly branded ... how gocompare.com can save money on your car insurance. Having watched it a couple of times now, I ...

Black leaves EHS Brann group as Minas joins

28 Jan 2009 | by Matt Williams

Black joined Euro RSCG 4D in September from Sapient, where he had helped set up Sapient Interactive. While at the agency, Black was responsible for overseeing work for clients including Peugeot and Diageo, as well as securing new business for life insurance provider Alico. Meanwhile, EHS Brann has ...

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

the providers,' he says. The new year has brought a similar battleground for insurers. 'January is a hot month for insurance, but current TV advertising is dominated by comparison sites - the likes of Sheilas' Wheels ... sites at the expense of individual brands. 'The way consumers shop for insurance has changed ...

Mark Ritson on Branding: A word on our sponsors

27 Jan 2009 | by Mark Ritson

to terminate its current 56m deal. With 80% of the insurer owned by the US taxpayer and 97% of its shareholder ...

Sky secures Gocompare.com to sponsor latest series of 24

27 Jan 2009 | by Emma Barnett

LONDON - Sky Media has secured insurance comparison site Gocompare.com as sponsor for 24 - four

Starcom gathers clients and media owners to test new ad models

23 Jan 2009 | by Staff

on innovation ideas with Publicis. Clients involved include insurer Allstate, credit card provider Capital One ...

The Week

23 Jan 2009

products. - kwik Fit insurance has hired The Big Partnership following a six-way pitch. - Champagne ...

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