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More Th>n revamps marketing strategy in search of 'trust'

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become...will focus on home, pet, and vehicle insurance. The TV ads launch on 1 January, and will be supported ... " provided by More Th n. He said: "We want to build the brand More Th n is now 10-years old. Insurance ... -marketing director Mike Tildesley, who is currently at RBS Insurance. The insurer's previous ad campaign, which ...

Diary of a media start-up: the final chapter

. They are thinking of launching a new product into the insurance market, but the idea is currently top secret. So top ... , a clinical trials company and two payment protection insurance (PPI) clients - and am in talks ...

US sues BP for Deepwater Horizon catastrophe

Inc (known collectively as Transocean Defendants) Transocean s insurer, QBE Underwriting Ltd/Lloyd s Syndicate 1036, which can be held liable only up to the amount of insurance policy coverage under the Oil ...

Charities Aid Foundation appoints Albion to integrated account

with issues such as insurance, fund raising, loans and grants. It also offers a range of services ...

RAC launches Christmas breakdown gift cards

cover providers, with RBS Insurance-owned Green Flag experiencing its busiest ever Tuesday last week (7 ...

Paper Round (13 December) - Which clients are advertising in the national press?

Saga , the insurer for over 50s, takes out an unbranded ad in The Daily Telegraph in the form of two letters to the editor, humorously recommending its travel insurance in light of news coverage of airline code sharing agreements. Debenhams offers 10% of beauty and fragrance products with ads ...

Tesco most searched food and drink term in the UK

", "cheap holidays", "cheap train tickets" and "cheap travel insurance" taking up most of the search terms ...

Freeze drives shoppers online

Insurer RSA estimates the cold snap could cost the economy 1.2bn per day in lost productivity, but, according to Clive Black, head of retail at Shore Capital, large numbers of workers unable to get to work will be more inclined to shop online. He said: "Distress and boredom will undoubtedly boost ...

BBC Worldwide appoints Mindshare's Guy Hughes-Wilson

and insurance firm ING. Prior to joining Mindshare, Hughes-Wilson worked at the Interpublic media agency ...

Editor's Comment: Sky's the limit

could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...

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