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Careers: Setting up an agency - Going it alone

of the partners. LLPs also offer savings on employers' national insurance for those who are partners rather than ...

Confused.com to roll out musical number

itself as the insurance comparison market leader.

Aviva 'you are the big picture' by AMV

situations through a quick insurance service from Aviva. People can upload their photograph at www ...

Creating coverage: Record breakers

to your client,' he says. MORE THAN/RSA INSURANCE - Gig in the sky PR team: In-house Record: Highest concert ever performed Date: 29 June 2010 - What happened? Insurance brand More Than and parent company RSA Insurance wanted to secure media coverage for RSA's 300th anniversary. The brands ...

Confused.com mobilises mascot in change of ad strategy

Insurance comparison website Confused.com is now punting on ads featuring a talking animated...insurance. Hoban declined to reveal the third ad's content but said: "Our intent is these ads will be quite ...

Moneysupermarket 'Mansell' by MCBD

for Moneysupermarket.com to promote its car insurance offering....The latest execution continues the theme of British people s inability to haggle and is set in Mansell s home, where he is seen playing with a Scalextric set whilst negotiating a new car insurance rate over the phone. It is the seventh ad in a series this year, which sees Djalili contrast British ...

Omid Djalili and Nigel Mansell in moneysupermarket.com ad

for moneysupermarket.com to promote its car insurance offering, which breaks today (26 August)....insurance rate over the phone. On hearing an over-priced quote, Djalili appears in a heavily-branded F1 ...

Admiral 'multicar' by CST

of putting all your insurance policies into one.

Churchill meets up with botanist Bellamy in latest TV ad

Insurance brand Churchill is launching a TV ad to promote its home insurance offer, starring TV..., about the brand s latest home insurance deal. One of the characters doubts the deal is really ... for the campaign was handled by MediaCom. Peter Deane, head of marketing at the RBS Insurance-owned brand, said ...

PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach

"value"? Pete Markey: Value is more than just pure price. The insurance market is very competitive ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.