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Diary of a media start-up: the final chapter

. They are thinking of launching a new product into the insurance market, but the idea is currently top secret. So top ... , a clinical trials company and two payment protection insurance (PPI) clients - and am in talks ...

Paper Round (13 December) - Which clients are advertising in the national press?

Saga , the insurer for over 50s, takes out an unbranded ad in The Daily Telegraph in the form of two letters to the editor, humorously recommending its travel insurance in light of news coverage of airline code sharing agreements. Debenhams offers 10% of beauty and fragrance products with ads ...

BBC Worldwide appoints Mindshare's Guy Hughes-Wilson

and insurance firm ING. Prior to joining Mindshare, Hughes-Wilson worked at the Interpublic media agency ...

Location, location, location: the new wave of social networking

them with localised ads when they log on. The first advertiser, insurance firm Hiscox, signed up ...

Brands take out extra 'disgrace' cover

of insurance broker Lockton, "disgrace" premiums are increasing in popularity. He said: "It is an awareness ... , "disgrace" is well-defined in the contract, and brands "will take out the insurance to cover the costs to re ... featuring the star . Costs are high and the insurance premium may have been invoked to cover these ...

Hiscox first to use location-based Wi-Fi ad platform

The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...

Confused.com to roll out musical number

itself as the insurance comparison market leader.

Paper Round (2 November) - Which clients are advertising in the national press?

BA advertises its quick sale warning readers of The Times "blink and you ll miss it" while Ryanair draws attention to its reduced price flights. American insurance company Metlife takes out a ... takeover of Alico and outlines its intention to be the largest global insurance company. Morrisons ...

Ecommerce contributes £100bn to UK economy

. "Several industries, including media, travel, insurance and fashion, are being transformed by it." ...

Aviva to sponsor video-on-demand rugby

four-year 20m deal signed in July. The insurance brand became the lead sponsor, replacing Diageo ...

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