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Freeze drives shoppers online

Insurer RSA estimates the cold snap could cost the economy 1.2bn per day in lost productivity, but, according to Clive Black, head of retail at Shore Capital, large numbers of workers unable to get to work will be more inclined to shop online. He said: "Distress and boredom will undoubtedly boost ...

Hiscox first to use location-based Wi-Fi ad platform

The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...

Digital Leagues 2010

are looking for greater efficiency from the channel. Pete Markey, marketing director at insurer More Th n ...

Comparethemarket appoints Steak to search account

Insurance price comparison website Comparethemarket.com has appointed digital agency Steak...." Comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering insurance quotes instantly online, from more than 400 insurance prices. Comparethemarket.com has developed the brand with its ...

Travel brand Bridge the World targets the over-50s

Created by digital agency Albion, Bridge the World has been launched with a new proposition, identity and website, www.bridgetheworld.com , as an extension of STA Travel. It will offer information for older travellers about flights, hotels, travel insurance, visas, and tours of Australia and New Zealand ...

EBay to add motoring services website

The Motoring Services Hub offers car-related products including vehicle insurance and warranty history checks, plus exclusive deals from partners such as Confused.com, Auto-Net and Warrantywise. The hub will be promoted through display ads on the Motors section of the main site. EBay plans to roll ...

WPP returns to growth with 36% profits lift

-prime, insurance monocline, Lehman and other elements of the crises." The group s figures were boosted ...

Swiftcover puts Iggy ads in computer games

Swiftcover.com is to become the first insurance company to launch a campaign within a video game....The campaign was conceived by digital marketing agency Steak, which arranged the deal with video-game advertising network Massive, a subsidiary of Microsoft. The insurance company will feature ads posted on virtual billboards within the forthcoming video games, 'Pro Evolution Soccer', 'Guitar Hero', 'Tiger Woods ...

Ford, Eurostar, KFC and More Than: our road to recovery strategies

and insurance - to hear how they plan to spend their budgets as the economy improves.

GreenThumb landscapes new website

Ltd. and insurance broker Tasker Partners. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.