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RAC launches Christmas breakdown gift cards

cover providers, with RBS Insurance-owned Green Flag experiencing its busiest ever Tuesday last week (7 ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

retailers in the next few weeks. In addition, it will speak to the Association of British Insurers about encouraging the participation of insurance brands. DIY retailers have previously supported the 'Fire kills ...

Hiscox first to use location-based Wi-Fi ad platform

The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

listen to the stories behind the photographs. Now I get it. As we all know, insurance is at best dull ...

Churchill hands direct marketing job to CHI

Churchill, the insurance brand owned by the RBS Group, has appointed CHI & Partners to handle its...'s relationship with the insurance brand is unaffected by CHI's recent appointment. In recent years, WCRS has ...

John Lewis drops Greenbee brand and focuses on insurance

the business John Lewis Insurance after paring back its offering....with insurance and widened to travel, telecoms and event tickets booking. Justin van Derpant, general manager of the division, said: "What we've found is Greenbee has been very successful, especially in the insurance space ... . "What we're doing going forward is majoring on insurance, hence the launch of John Lewis Insurance ...

Sports marketing: It's all in the name

in Munich, so, for the insurer, the end of the World Cup could not come too soon. The strategy of selling ...

Aviva 'tell us your story' by Abbott Mead Vickers BBDO

Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community

Sun Life to target younger audience with new products

LONDON - AXA-owned insurance brand Sun Life Direct is searching for a brand ambassador to front...Annette Crosbie. However, the insurer is set to target consumers in their 30s and 40s with a range ... -Erickson. The insurer is flagging up its double century with a specific 200th anniversary logo, to be displayed ...

Cigna calls review for DRTV ad drive

LONDON - Cigna, the US health insurer, is reviewing its media planning and buying in Europe....Europe. The company wants to use a celebrity to endorse the life-insurance product and has invited ... , Spain, Germany Italy, Sweden and Portugal. The insurer states in the brief that it is seeking growth ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.