Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become...will focus on home, pet, and vehicle insurance. The TV ads launch on 1 January, and will be supported ... " provided by More Th n. He said: "We want to build the brand More Th n is now 10-years old. Insurance ... -marketing director Mike Tildesley, who is currently at RBS Insurance. The insurer's previous ad campaign, which ...
retailers in the next few weeks. In addition, it will speak to the Association of British Insurers about encouraging the participation of insurance brands. DIY retailers have previously supported the 'Fire kills ...
of insurance broker Lockton, "disgrace" premiums are increasing in popularity. He said: "It is an awareness ... , "disgrace" is well-defined in the contract, and brands "will take out the insurance to cover the costs to re ... featuring the star . Costs are high and the insurance premium may have been invoked to cover these ...
The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...
itself as the insurance comparison market leader.
listen to the stories behind the photographs. Now I get it. As we all know, insurance is at best dull ...
The TV, print, outdoor and digital push by Grey London, positions Allianz as a trusted provider of financial services and the world s strongest financial community . The ads, which feature consumers in ordinary situations, are intended to demonstrate that the insurer understands its customers ...
situations through a quick insurance service from Aviva. People can upload their photograph at www ...
feature in the campaign. Amanda Mackenzie, Aviva chief marketing officer, said: "We know insurance isn ...
. Moneysupermarket runs a press campaign promising an "average saving of 234 on car insurance" as it attempts ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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