CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
21 Oct 2010 | by Simon Kershaw
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.
Search results for Insurance
Search filters:
By Date
-
2010
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (3)
- campaignlive.co.uk (1)
- marketingmagazine.co.uk (5)
- prweek.com (3)
- PR Week UK (3)
By Channel
- Ad campaign (1)
- Agency (1)
- Digital marketing (3)
- Direct Marketing (3)
- Marketing (5)
- More...
- Media (1)
- Public Relations (4)
- Less...
By Industry Sector
- Agencies (1)
- Financial Services (11)
- Media / Entertainment (1)
- Retail (1)
- Telecoms / Utilities (1)
- More...
By Media
- Video (1)
City & Corporate: Consolidated wins Allianz Insurance brief
19 Nov 2010
Allianz Insurance, the UK division of global insurance powerhouse Allianz SE Group, has switched its retained corporate PR account to Consolidated PR.
John Lewis drops Greenbee brand and focuses on insurance
17 Sep 2010 | by Daniel Farey-Jones
John Lewis is dropping the Greenbee direct sales brand it created four years ago and is renaming the business John Lewis Insurance after paring back its offering.
Hit or Miss? Aviva in bungled stunt to peddle bike insurance
03 Sep 2010
Tough lock The Red Consultancy thought up a clever wheeze for insurance client Aviva: planting unlocked bikes in the top five theft hotspots in London to demonstrate the importance of taking out insurance.
Lloyds chooses WPP team to promote life, pensions and investment insurance
21 Jul 2010 | by Alec Mattinson
Lloyds Banking Group has handed a WPP-led coalition of agencies the corporate media relations and public affairs accounts for its insurance division.
Insurance giant Lloyd's launches new website
06 Jul 2010 | by Alex Brownsell
Corporate insurance giant Lloyd's of London is relaunching its website to create a more easily-accessible platform for industry professionals.
Insurance sites appoint Equi=Media to search accounts
05 Jul 2010 | by Mark Banham
Digital and direct media agency Equi=Media has won the search marketing account for Europa Group insurance brands onequotedirect.co.uk and motorcycledirect.co.uk
US firm Apollo enters Brit Insurance bid battle without UK PR support
05 Jul 2010 | by Alec Mattinson
American private equity firm Apollo is embroiled in an M&SA battle to buy Brit Insurance, but continues to run comms from the US.
Insurance comparison site Comparethemarket.com in hunt for agency
01 Jul 2010 | by Gemma O'Reilly and Peter Hay
Insurance comparison website Comparethemarket.com is on the hunt for fresh PR support.
Agency Inc wins integrated Bennetts insurance account
04 Feb 2010 | by Staff
LONDON - Motorbike insurance provider Bennetts has appointed Agency Inc to handle its integrated advertising after a pitch.
Additional Information
Campaign Jobs
- UI Designer Premier Farnell Competitive salary and benefits, Leeds
- Digital Producer Source £30000 - £35000 per annum, London
- Account Manager or Senior Account Manager for Brand Environments Agency, West End Gabriele Skelton c£40k, Central London
- Digital Producer Source £30000 - £35000 per annum, London
- Freelance Account Manager - £200pd Digital Gurus £200 per day, London
Most viewed
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- Phones4U horror spot tops 2011's most complained about ads
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
