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More Th>n revamps marketing strategy in search of 'trust'

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become...will focus on home, pet, and vehicle insurance. The TV ads launch on 1 January, and will be supported ... " provided by More Th n. He said: "We want to build the brand More Th n is now 10-years old. Insurance ... -marketing director Mike Tildesley, who is currently at RBS Insurance. The insurer's previous ad campaign, which ...

US sues BP for Deepwater Horizon catastrophe

Inc (known collectively as Transocean Defendants) Transocean s insurer, QBE Underwriting Ltd/Lloyd s Syndicate 1036, which can be held liable only up to the amount of insurance policy coverage under the Oil ...

RAC launches Christmas breakdown gift cards

cover providers, with RBS Insurance-owned Green Flag experiencing its busiest ever Tuesday last week (7 ...

Tesco most searched food and drink term in the UK

", "cheap holidays", "cheap train tickets" and "cheap travel insurance" taking up most of the search terms ...

Freeze drives shoppers online

Insurer RSA estimates the cold snap could cost the economy 1.2bn per day in lost productivity, but, according to Clive Black, head of retail at Shore Capital, large numbers of workers unable to get to work will be more inclined to shop online. He said: "Distress and boredom will undoubtedly boost ...

Editor's Comment: Sky's the limit

could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

retailers in the next few weeks. In addition, it will speak to the Association of British Insurers about encouraging the participation of insurance brands. DIY retailers have previously supported the 'Fire kills ...

Industry leaders vote John Lewis as brand of the year

of the Year was insurance comparison service Comparethemarket.com. The society also presented its inaugural ...

Opinion: Will the increase in VAT in January give retailers a bumper Christmas?

and national insurance rises. No wonder we now see all the 'beat the VAT increase' ads on everything from ...

Flora

bland taste. Flora is now a cross between a medicine and an insurance policy. Now, a butter that owns ... insurance policies. Most people live in the 'now'. Re-embrace families and love of food. Own the category ...

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