to remove filtersHelen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
to 'uncheck' the insurance option twice if not needed, because they know it makes them more money. Mobile ...
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Battle of the brands
03 Nov 2010 | by Rachel Barnes
.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
into new areas, such as finance and insurance. O2 remains by far the UK's single biggest online advertiser ... marketing spectacular to celebrate the insurer's 300th anniversary. The campaign will include famous ... for the financial-services sector was testament to the innovation and insight he has brought to the insurance brand ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
