to remove filtersLloyds brings in former Friend's Provident comms chief Nick Boakes
29 Nov 2010 | by Alec Mattinson
Nick Boakes, former director of comms at insurer Friends Provident, is working for Lloyds to help
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More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become...will focus on home, pet, and vehicle insurance. The TV ads launch on 1 January, and will be supported ... " provided by More Th n. He said: "We want to build the brand More Th n is now 10-years old. Insurance ... -marketing director Mike Tildesley, who is currently at RBS Insurance. The insurer's previous ad campaign, which ...
Brands take out extra 'disgrace' cover
15 Nov 2010 | by Ed Owen
of insurance broker Lockton, "disgrace" premiums are increasing in popularity. He said: "It is an awareness ... , "disgrace" is well-defined in the contract, and brands "will take out the insurance to cover the costs to re ... featuring the star . Costs are high and the insurance premium may have been invoked to cover these ...
Hiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...
Confused.com to roll out musical number
05 Nov 2010 | by Daniel Farey-Jones
itself as the insurance comparison market leader.
FD snares six-figure Lloyds TSB Corporate Markets account
03 Nov 2010 | by Alec Mattinson
to merge in 2008. The move comes after a similar process in Lloyds insurance division, which handed a ...
Rias drives acquisitions with IBM predictive software
03 Nov 2010 | by Ed Owen
Rias, the specialist over 50s insurance provider, claims to have slashed its marketing spend
Battle of the brands
03 Nov 2010 | by Rachel Barnes
.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
to 'uncheck' the insurance option twice if not needed, because they know it makes them more money. Mobile ...
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
21 Oct 2010 | by Simon Kershaw
listen to the stories behind the photographs. Now I get it. As we all know, insurance is at best dull ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
