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Editor's Comment: Sky's the limit

could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...

Brylcreem embarks on Ashes marketing drive

sponsor Brit Insurance said it does not plan to run any extra marketing activity for the series. Mark Jones, group marketing director at Brit Insurance, added that as a business-to-business brand, simply ...

Battle of the brands

.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...

Helen Edwards on Branding: A new consumer champion

to 'uncheck' the insurance option twice if not needed, because they know it makes them more money. Mobile ...

Paper Round (24 August) - Which clients are advertising in the national press?

The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance. Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...

Helen Edwards on Branding: Ask why before you buy

the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...

Paper Round (29 July) - Which brands are advertising in the national press?

the early back to school shoppers. Liverpool Victoria advertises car insurance on the cover ...

GreenThumb landscapes new website

Ltd. and insurance broker Tasker Partners. ...

Marketing's Power 100

into new areas, such as finance and insurance. O2 remains by far the UK's single biggest online advertiser ... marketing spectacular to celebrate the insurer's 300th anniversary. The campaign will include famous ... for the financial-services sector was testament to the innovation and insight he has brought to the insurance brand ...

Helen Edwards on Branding: From checkout to grave

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.