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Opinion: Will the increase in VAT in January give retailers a bumper Christmas?

and national insurance rises. No wonder we now see all the 'beat the VAT increase' ads on everything from ...

Flora

bland taste. Flora is now a cross between a medicine and an insurance policy. Now, a butter that owns ... insurance policies. Most people live in the 'now'. Re-embrace families and love of food. Own the category ...

Brands take out extra 'disgrace' cover

of insurance broker Lockton, "disgrace" premiums are increasing in popularity. He said: "It is an awareness ... , "disgrace" is well-defined in the contract, and brands "will take out the insurance to cover the costs to re ... featuring the star . Costs are high and the insurance premium may have been invoked to cover these ...

Battle of the brands

.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...

Paper Round (24 August) - Which clients are advertising in the national press?

The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance. Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...

Helen Edwards on Branding: Ask why before you buy

the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...

Paper Round (29 July) - Which brands are advertising in the national press?

the early back to school shoppers. Liverpool Victoria advertises car insurance on the cover ...

VAT to rise to 20% but drinks sector escapes duty rise

difficult times." The National Insurance (NI) threshold will rise from 110 to 131 per week, while ... Insurance contributions for their first 10 employees. The reform to NI was a key Conservative Party ...

Marketing's Power 100

into new areas, such as finance and insurance. O2 remains by far the UK's single biggest online advertiser ... marketing spectacular to celebrate the insurer's 300th anniversary. The campaign will include famous ... for the financial-services sector was testament to the innovation and insight he has brought to the insurance brand ...

The Marketing Society Forum - Do consumers care more about price than they do about provenance?

of choosing a brand in commodity markets, such as insurance. Look how successful price-comparison websites ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.