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Tesco most searched food and drink term in the UK

", "cheap holidays", "cheap train tickets" and "cheap travel insurance" taking up most of the search terms ...

Freeze drives shoppers online

Insurer RSA estimates the cold snap could cost the economy 1.2bn per day in lost productivity, but, according to Clive Black, head of retail at Shore Capital, large numbers of workers unable to get to work will be more inclined to shop online. He said: "Distress and boredom will undoubtedly boost ...

Industry leaders vote John Lewis as brand of the year

of the Year was insurance comparison service Comparethemarket.com. The society also presented its inaugural ...

Opinion: Will the increase in VAT in January give retailers a bumper Christmas?

and national insurance rises. No wonder we now see all the 'beat the VAT increase' ads on everything from ...

Battle of the brands

.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...

EBay to add motoring services website

The Motoring Services Hub offers car-related products including vehicle insurance and warranty history checks, plus exclusive deals from partners such as Confused.com, Auto-Net and Warrantywise. The hub will be promoted through display ads on the Motors section of the main site. EBay plans to roll ...

John Lewis drops Greenbee brand and focuses on insurance

the business John Lewis Insurance after paring back its offering....with insurance and widened to travel, telecoms and event tickets booking. Justin van Derpant, general manager of the division, said: "What we've found is Greenbee has been very successful, especially in the insurance space ... . "What we're doing going forward is majoring on insurance, hence the launch of John Lewis Insurance ...

Paper Round (24 August) - Which clients are advertising in the national press?

The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance. Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...

Helen Edwards on Branding: Ask why before you buy

the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...

Paper Round (29 July) - Which brands are advertising in the national press?

the early back to school shoppers. Liverpool Victoria advertises car insurance on the cover ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.