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Helen Edwards on Branding: Ask why before you buy

the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...

Swiftcover puts Iggy ads in computer games

Swiftcover.com is to become the first insurance company to launch a campaign within a video game....The campaign was conceived by digital marketing agency Steak, which arranged the deal with video-game advertising network Massive, a subsidiary of Microsoft. The insurance company will feature ads posted on virtual billboards within the forthcoming video games, 'Pro Evolution Soccer', 'Guitar Hero', 'Tiger Woods ...

British consumers recommend First Direct, Sony, Saga, 02 and Apple

in the benchmarking study are banking, car insurance, ISP, mobile phone carriers, mobile phone handsets, computer ... of the sector average of -4%. Saga took pole position in the car insurance customer-experience stakes, with +17 ...

Marketing's Power 100

into new areas, such as finance and insurance. O2 remains by far the UK's single biggest online advertiser ... marketing spectacular to celebrate the insurer's 300th anniversary. The campaign will include famous ... for the financial-services sector was testament to the innovation and insight he has brought to the insurance brand ...

Helen Edwards on Branding: From checkout to grave

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...

Conference and meeting software specialist Netviewer appoints Epoch

, law, consulting, insurance and marketing, to raise the profile of the brand. Netviewer offers online ...

Biggest brands: Top 100 advertisers 2010

and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...

O2 puts trust to fore in superbrand strategy

LONDON - O2 is seeking to become a major provider of health, education, insurance and financial...In January, Marketing revealed O2's plan to offer travel insurance in partnership with Mondial ... . The mobile phone is the remote control for your life. Travel insurance, finance, health and ed ucation ... supermarket retailing to offer phones, banking, insurance and home insulation. Rival mobile operators ...

Business Superbrands: Microsoft topples Google

. Insurance giant Aviva, which rebranded from Norwich Union last year, is the second highest-grower. Supported ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.