to remove filtersStelios reaches agreement with easyJet
11 Oct 2010 | by John Reynolds
" brand name for travel extras like hotel bookings and insurance. The company said one of the seven ...
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Battle of the brands
03 Nov 2010 | by Rachel Barnes
.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...
Travel brand Bridge the World targets the over-50s
23 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
Created by digital agency Albion, Bridge the World has been launched with a new proposition, identity and website, www.bridgetheworld.com , as an extension of STA Travel. It will offer information for older travellers about flights, hotels, travel insurance, visas, and tours of Australia and New Zealand ...
Paper Round (24 August) - Which clients are advertising in the national press?
24 Aug 2010 | by Sarah Johnson
The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance. Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...
Paper Round (29 July) - Which brands are advertising in the national press?
29 Jul 2010 | by Sarah Johnson
the early back to school shoppers. Liverpool Victoria advertises car insurance on the cover ...
Helen Edwards on Branding: Rebranding made easy
16 Jun 2010 | by Helen Edwards
of getting people from A to B. This is why you are forced to opt out of buying travel insurance, if you don ... but twice, knowing that inertia or confusion will often result in the extra profit that an insurance sale ...
Churchill ties up with Pontin's for new stage show
14 Jun 2010 | by Alex Brownsell
Insurance brand Churchill is partnering with holiday park company Pontin's to launch a 'Bluecoat
Marketing's Power 100
26 May 2010 | by Nicola Clark
into new areas, such as finance and insurance. O2 remains by far the UK's single biggest online advertiser ... marketing spectacular to celebrate the insurer's 300th anniversary. The campaign will include famous ... for the financial-services sector was testament to the innovation and insight he has brought to the insurance brand ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
