'HGM' has critics questioning BET's vision
18 Jul 2007 | by Randi Schmelzer
Insurance pulled spots from HGM when media coverage of the controversy began to heat up last week. In a ...
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Microsoft campaign puts Burson on the defensive
28 Sep 2007 | by Aarti Shah
-based insurer Esure got an e-mail from a Burson director asking for support regarding competition in the Web ...
Companies must rethink Super Bowl ad strategies
08 Feb 2007
If there weren t so much money involved, the Super Bowl super-ad tradition might have faded away. But like much of advertising, the marketing discipline with the gaudy expenditures, it s all about the big bang. Everyone (save for Nationwide Insurance, which leaked its Kevin Federline video to the Internet ...
Avastin price issue complicates PR's role amid rising drug costs
27 Feb 2006 | by Beth Herskovits
no or inadequate insurance. "We realize that even the best therapies are valuable only if they are accessible ...
Medicare Part D hits the road
27 Feb 2006 | by Beth Herskovits
health insurers (which offer the plan) have been heavily involved in the education and enrollment effort ...
PR, advertising must be in sync to shape reputation
16 Jan 2006 | by Peter Wengryn
Not long ago, I watched a television commercial for a major insurance company with considerable
Getting personal
16 Jan 2006 | by Michael Bush
will make 15-minute presentations on topics such as life insurance and wealth management. They'll provide ...
Ad revenue grows for b-to-b outlets, '05 report reveals
29 Aug 2005 | by Erica Iacono
The report shows that combined revenues for the first six months of this year are up 3.6% compared to 2004. The biggest gains were in the government category and in the banking, financial, and insurance category, with 18.9% and about 15% gains respectively. The increase in revenue also resulted ...
Medical advancement
06 Jun 2005 | by Beth Herskovits
. Recruitment has been made more challenging by the guidelines of the Health Insurance Portability ... administrative costs, the Centers for Medicare and Medicaid has encouraged private health insurers to offer ...
Inside the Mix
14 Feb 2005 | by Eleanor Trickett
at Aflac, explains that in a scary industry, such as insurance, Aflac's situation isn't all that unfortunate. "Insurance is a product that takes more research than most and is not something most people want ... in an incredibly strong position in the insurance category. Brand loyalty is first built through awareness ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
