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BORDER LINES: BERMUDA - Island gains first local PR agency

Smith Associates. Previously PR services on the insurance and tourism mecca were only provided...Smith Associates. Previously PR services on the insurance and tourism mecca were only provided ... . LSA CEO Linda Smith Wilson plans to handle island-based projects for the insurance industry and sub ... of communications for insurance/banking conglomerate ACE. ...

PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James

. The other issue is who pays. In the US, it is a combination of insurance companies and patient co ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.