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Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
RBS Insurance has appointed British Gas commercial director Rick Vlemmiks to head up its newly formed centralised marketing structure, as it prepares for a sell-off by RBS Group.
Churchill Insurance is looking to position itself as "dependable" with a new series of TV ads starring actor Martin Clunes.
Churchill Insurance is revamping its nodding dog brand mascot with a new marketing campaign starring actor Martin Clunes.
RBS Insurance, which owns the Direct Line, Churchill, Green Flag and Privilege brands, has created a centralised marketing structure as it prepares for its sell-off by RBS Group.
The Motor Insurers´ Bureau has created an ad campaign publicising changes to the law, whereby consumers can be prosecuted for owning a vehicle without insurance, even if they do not drive it.
RBS has unveiled a new brand identity for its broker-facing insurance business, NIG, in a bid to increase its share of the commercial-only insurer market.
Sony has pledged to insure users of its Qriocity and PlayStation online services against identity theft following data breaches in which hackers obtained personal customer data including credit card details.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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