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Private View: Russell Ramsey and Moray MacLennan

insurance as opposed to a "stoatin'" deal in the last ad. Quite a formulaic structure for an ad, but quite ... third off when you insure your second car. I do now associate Paul almost as much with Aviva as I do ...

Aviva 'you are the big picture' by AMV

situations through a quick insurance service from Aviva. People can upload their photograph at www ...

Comparethemarket.com 'battle of fearlessness' by VCCP

The video depicts an epic battle between Meerkat troops led by Aleksandr's Great Grandaddy and enemy mongooses. Aleksandr goes on to tell viewers that his noble ancestor did not 'go through all that' to give people a cheap deal on their car insurance. ...

Confused.com 'Jeans, Guitar & Tennis' Beattie McGuinness Bungay

on their insurance on something more enjoyable.

Kaiser Permanente 'emerald cities' by Campbell-Ewald, Los Angeles

Noam Murro has directed this latest spot for Kaiser Permanente, the US healthcare insurer...The spot aims to promote the insurer's green credentials by featuring a cityscape filled with trees. ...

Comparethemarket.com 'jacuzzi' by VCCP

of people confusing the car insurance site, comparethemarket.com, with his meerkat comparison site of a

Allan Gray 'legend' by King James, Cape Town SA

The spot, shot entirely in black and white, features scenes from Dean's life with a commentary listing how much he achieved in his short life before his untimely death at age 24. The ad's strapline: "Given more time imagine the possibilities' aims to encourage people to sort out their insurance and make ...

Aviva 'direct insurance' by AMV BBDO

AMV BBDO will today launch a new campaign for Aviva to promote its direct insurance business...is spent on petrol he has to look for cut backs where he can, so he's looking for a good deal on insurance. Two forthcoming ads will show Paul as a Welsh Goth looking for home contents insurance on 16 August and a well-spoken gentleman searching for car insurance will break on 23 August. The ads were directed ...

More Th>n 'Personal Claims Handler' by Fallon London

Following on with the smooth and relaxing audio and visuals that has featured in previous campaigns, the latest spot highlights the fact that by using More Th n, consumers will get a personal claims handler. This, the ad says, will help to avoid all the stress that usually occurs with other insurance ...

Zurich Connect 'blue and orange' by Publicis Dialog

The characters, voiced by comedian Alexander Armstrong and Mutual Friends actor Marc Warren, act as brand spokesmen for the new direct insurance offer from Zurich Connect. The duo represents the good value as well as the quality of the new product. The end line reads: A little price, a lot of cover. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.