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RAC hires John Orriss to head marketing

to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss ...

John Lewis partners Kuoni for first 'shop within a shop'

John Lewis Travel Insurance to its customers and become the travel partner for John Lewis' Gift List ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ...

Brand barometer: Car insurers, which one is most prominent online?

Admiral is the most prominent, followed by Aviva

Direct Line Group recruits former HSBC marketer Evans

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director..., which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ... of marketing for Direct Line. In January, the insurer launched a new marketing strategy for its Churchill ...

Power 100: The UK's top marketers

s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

When social media turns bad: dealing with negative comments

Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...

The Marketing Society Marketer of the Year 2012

, Hiscox Langan is a genuine innovator, responsible for insurer Hiscox's retail product lines across ...

HomeServe fined £750,000 by Ofcom for silent calls

HomeServe, the home insurance and repairs company, has been fined £750,000 by Ofcom for making

Laithwaites Wine names ex-Lloyds man as marketing chief

of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ...

Marketing Guru on... why meaningless brand surveys do not matter

for the commissioner. It used to be easy. A few years ago, one of the big insurers was constantly surveying its ... with the line 'A survey commissioned by leading insurer X... ' Surveys became to PR agencies what testimonials ...

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