Careers: The business of one
20 Jan 2012 | by David Benady
financial-services company Capital One to RSA insurer More Th n as marketing director, says that having a ...
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Insurer RSA adds Sky marketer amid restructure
27 Jan 2012 | by Alex Brownsell
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer...House joins RSA from her role as head of e-experience at Sky. She will be responsible for all marketing communications, digital, brand development and events across RSA's Affinity, Commercial and Personal Lines Broker channels, as well as direct insurance brand More Th n. House, a former Direct Line ...
Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it
20 Jan 2012 | by John Reynolds
- MARK JONES, Marketing director, Brit Insurance (principal sponsor of English cricket) 'It ...
Private View: Russell Ramsey and Moray MacLennan
19 Jan 2012
insurance as opposed to a "stoatin'" deal in the last ad. Quite a formulaic structure for an ad, but quite ... third off when you insure your second car. I do now associate Paul almost as much with Aviva as I do ...
Asda trademarks 'Asda Money'
16 Jan 2012 | by Matthew Chapman
friendlier approach to insurance and credit". Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...
Trading places: this week's people moves
13 Jan 2012 | by Sara Kimberley
WCRS Co. (Campaign) Marketing RBS Insurance has appointed British Gas commercial ...
RBS Insurance hires British Gas exec Vlemmiks ahead of sale
12 Jan 2012 | by Matthew Chapman
RBS Insurance has appointed British Gas commercial director Rick Vlemmiks to head up its newly...will oversee the attempts to "create space" between the various insurance brands and provide more brand ... , and launching the joint energy venture with Sainsbury's. RBS Insurance, which comprises the Direct Line ...
Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business
11 Jan 2012
cricket match at The Oval with BRIT Insurance. By 11am I was rather the worse for wear and still don ... ? The 'Adam and Eve' viral campaign for Dutch insurance company Centraal Beheer (http://tinyurl.com/7jb3mwq ...
Aviva targets world record crowd for Quins v Saracens clash
06 Jan 2012 | by John Reynolds
The insurance brand is thought to be looking at a number of marketing possibilities ahead of the game, which takes place on March 31. The corresponding fixture, on December 27 last year, set a world record for a regular-season club fixture, attracting an attendance of 82,000 to Twickenham ...
MoneySupermarket.com promotes wider savings with Las Vegas ad
06 Jan 2012 | by Alex Brownsell
The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel ... insurance. Brian finally takes to a stage to sing 'You're the Best Around' by Joe Esposito, before a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
