to remove filtersDigital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Power 100 Nxt Gen: Simon Wallwork, Subway
27 May 2011 | by Nicola Clark
Age 29 After a stint in PR, Wallwork got a taste for marketing after working at insurer More Th n on its graduate trainee scheme, including a spell as an underwriter. That background not only enables him to see the risk in a given situation, but gives him first-hand experience of customer service ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
to 'uncheck' the insurance option twice if not needed, because they know it makes them more money. Mobile ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
into new areas, such as finance and insurance. O2 remains by far the UK's single biggest online advertiser ... marketing spectacular to celebrate the insurer's 300th anniversary. The campaign will include famous ... for the financial-services sector was testament to the innovation and insight he has brought to the insurance brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
