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Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Brand barometer: High street banks, which is most prominent on the web?

17 Feb 2012 | by Gemma Charles

RBS has the highest share of voice while 97% of conversations about insurance were related

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

marketing officer of an insurance company, where our relationships with customers can last decades and we ...

Aviva gives away Premier League shirt sponsorship

16 Nov 2011 | by Matthew Chapman

from the game being televised live on Sky Sports, and strengthens the insurance giant's ties ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

26 Aug 2011 | by Oliver Luft

marketing officer at insurance group RSA , but face-to-face marketing can still be a powerful tool ... are there at the right moment, the customer will be eager to know more,' he adds. Insurance customers are particularly ... buy insurance policies from an individual salesperson. 'If the customer is engaged in the selling ...

RSA backs 'Big Society' volunteering initiative

13 Jul 2011 | by Gemma Charles

created an insurance product designed to enable members of the public to 'volunteer with confidence'....The insurance group has developed a public liability insurance and personal accident policy, under the More Th n brand, which is geared toward people who want to run community activities ... or running a sports competition. Prohibitive public liability insurance has reportedly proved a barrier ...

Marketing Society Awards for Excellence 2011: Employee engagement

07 Jun 2011

at the heart of its business. In 2008, the insurance group launched a 'Customer Cup' to engage staff at all ...

Motorists warned about car insurance law changes in TV ad campaign

23 May 2011 | by Alex Brownsell

The Motor Insurersยด Bureau has created an ad campaign publicising changes to the law, whereby...The TV ad campaign targets the estimated 1.4 million UK drivers who have failed to insure a vehicle, ahead of the introduction of the new Continuous Insurance Enforcement law from June 20. The ad will run across terrestrial and satellite broadcasters. The ad will warn drivers to purchase insurance ...

The complete guide to the new age of government communications

08 Apr 2011 | by Gemma Charles

corporate whole.' Amanda Mackenzie, chief marketing and communications officer of insurer Aviva ...

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