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Power 100: The UK's top marketers

s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

marketing officer of an insurance company, where our relationships with customers can last decades and we ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.