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More Th>n to sponsor MSN pet portal

More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new...media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... by providing practical pet advice, features, photos and videos to complement our pet insurance offering. "As ...

Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...

Insurer RSA adds Sky marketer amid restructure

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer...House joins RSA from her role as head of e-experience at Sky. She will be responsible for all marketing communications, digital, brand development and events across RSA's Affinity, Commercial and Personal Lines Broker channels, as well as direct insurance brand More Th n. House, a former Direct Line ...

Editor's Comment: TV's a lively corpse

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...

Digital Radio: On pause for digital switch

insurance brand Swiftcover is in the second year of its sponsorship of Absolute Radio's live-music content ... will air later this year, Swiftcover's branding on Absolute's website drives traffic to the insurer ... insurance. SONY ERICSSON XPERIA X10/GLOBAL RADIO Radio rarely plays a significant role in Sony ...

Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

Aviva to publish positive customer feedback in social media

Insurance specialist Aviva is to highlight positive customer comments in social media, using a

Brands take out extra 'disgrace' cover

of insurance broker Lockton, "disgrace" premiums are increasing in popularity. He said: "It is an awareness ... , "disgrace" is well-defined in the contract, and brands "will take out the insurance to cover the costs to re ... featuring the star . Costs are high and the insurance premium may have been invoked to cover these ...

Aviva to sponsor video-on-demand rugby

four-year 20m deal signed in July. The insurance brand became the lead sponsor, replacing Diageo ...

Travel brand Bridge the World targets the over-50s

Created by digital agency Albion, Bridge the World has been launched with a new proposition, identity and website, www.bridgetheworld.com , as an extension of STA Travel. It will offer information for older travellers about flights, hotels, travel insurance, visas, and tours of Australia and New Zealand ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.