to remove filtersAviva strikes deal with ITV Drama Premieres
23 Jun 2009
. It is intended to drive consumer awareness of Aviva's life insurance, investment, retirement and healthcare
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Andrew Walmsley on Digital: advertisers still need intermediaries in digital age
02 Sep 2009 | by Andrew Walmsley
in the insurance market can be applied to consumer electronics or travel, and only by having a team that's big ...
John Lewis in customer magazine overhaul
02 Dec 2008 | by Nicola Clark
Insiders say the move is part of a 'rationalisation' process at the retailer, and will spell the end of its Source magazine brand. John Brown currently publishes the title for John Lewis' direct-selling business, Greenbee, which sells home, insurance and travel products. Source, which is expected ...
Media: ITV revamps Priceterrier
02 Dec 2008
Ads will appear across ITV's channels to promote the upgraded site. Consumers visiting the Friends Reunited and ITV Local websites will be directed to Priceterrier.com in the run-up to Christmas. ITV has also signed a tie-in with Beatthatquote to provide money and insurance products on the site. ...
Marketing Digital Report: Affiliate - Reward is its own virtue
02 Dec 2008
. The result is that savvy shoppers can build up cash or points while buying anything from motor insurance ... insurance conversion up by 500% and white goods up 300%,' he explains. 'Business has grown so rapidly ...
SMEs embrace search marketing
28 Oct 2008 | by Jane Simms
estimates that 50% of all its customers find Foneshop though Google. Adrian Flux Insurance Services, one of the UK's biggest specialist motor insurance providers, has used search marketing on the Microsoft ...
Media brief: Comparethemarket.com to continue sponsorship
28 Oct 2008
Comparethemarket.com, an insurance price-comparison website, is to continue its sponsorship
Comparethemarket.com continues sponsorship of Channel 4 drama
24 Oct 2008 | by Alison Donnelly
LONDON - Insurance price comparison website comparethemarket.com, is extending its sponsorship
Digital & Direct brief: Sainsbury's Bank works with RedEye
14 Oct 2008
for its insurance products through an email campaign.
UK media owners ignore the lucrative Polish audience
30 Sep 2008 | by Alison Donnelly
that several brands from sectors including telecoms and insurance have expressed an interest in advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
