10 Apr 2012
| by Nick Batten
Insurance brand Multitrip.com has secured a tie-up with Real Radio as part of radio and outdoor...The brand, which is owned by Blue Insurances, yesterday started a four-month airtime deal ...
.com as its preferred holiday insurance provider. The brand will then cover the travelling winners ...
tool when influencing consumers' behaviour and encouraging them to potentially switch insurance ...
20 Feb 2012
| by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product.
Follow Maisie ...
27 Jan 2012
| by Alex Brownsell
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer...House joins RSA from her role as head of e-experience at Sky.
She will be responsible for all marketing communications, digital, brand development and events across RSA's Affinity, Commercial and Personal Lines Broker channels, as well as direct insurance brand More Th n.
House, a former Direct Line ...
22 Nov 2011
| by Noelle McElhatton
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Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...
30 Sep 2011
| by Maisie McCabe
Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey...protection insurance. The idents dramatised the real-life story of Gary, a customer who suffered a ...
protection insurance. Aviva's idents have attracted criticism due to the downbeat tone jarring ...
08 Sep 2011
| by Katherine Levy
and is backed by Esure, compares vehicle insurance quotes and offers deals on finance, travel, utilities ...
25 Aug 2011
| by Katherine Levy
Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...
25 Jul 2011
| by Maisie McCabe
Lloyds TSB, the official banking and insurance partner of the London 2012 Olympic Games, has signed
19 Jul 2011
| by Oliver Luft
Global insurance group AXA is promoting its Ambition AXA Awards for Young People through MTV, after
08 Jul 2011
| by Mark Sutherland
insurance brand Swiftcover is in the second year of its sponsorship of Absolute Radio's live-music content ...
will air later this year, Swiftcover's branding on Absolute's website drives traffic to the insurer ...
insurance.
SONY ERICSSON XPERIA X10/GLOBAL RADIO
Radio rarely plays a significant role in Sony ...