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Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

Brands take out extra 'disgrace' cover

of insurance broker Lockton, "disgrace" premiums are increasing in popularity. He said: "It is an awareness ... , "disgrace" is well-defined in the contract, and brands "will take out the insurance to cover the costs to re ... featuring the star . Costs are high and the insurance premium may have been invoked to cover these ...

Paper Round (24 August) - Which clients are advertising in the national press?

The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance. Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...

Paper Round (29 July) - Which brands are advertising in the national press?

the early back to school shoppers. Liverpool Victoria advertises car insurance on the cover ...

Chief marketing officers find it lonely in the board room

at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...

And in the real world... Microsoft, Google, Primark, BA and more

The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

considering taking a break at home instead this year. A survey of 4,000 people commissioned by insurance firm ...

Co-op retains Rocket and Rapp Media

. The businesses in the review included Co-op Travel, Co-op Insurance Society, Co-op Bank, Co-op Funeralcare ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

Anheuser-Busch demands 120 days grace before making media payments

: This is happening more frequently and it is causing insurance companies to stop agreeing to insure media suppliers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.