insurance brand Swiftcover is in the second year of its sponsorship of Absolute Radio's live-music content ... will air later this year, Swiftcover's branding on Absolute's website drives traffic to the insurer ... insurance. SONY ERICSSON XPERIA X10/GLOBAL RADIO Radio rarely plays a significant role in Sony ...
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
in the benchmarking study are banking, car insurance, ISP, mobile phone carriers, mobile phone handsets, computer ... of the sector average of -4%. Saga took pole position in the car insurance customer-experience stakes, with +17 ...
Insurers is proposing a new scheme that would banish guaranteed bonuses, one of the most controversial ...
The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
: "For women only." Fred Reg Romero, advertising marketing services manager, Insurance Corporation ... Macdonell Post-production: JMB Post Exposure: Regional TV, online THE LOWDOWN A Canadian insurance ... , by the Insurance Corporation of British Columbia, aims to educate people about safe driving and explain how even ...
on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...
Key: = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur 51. Mike Holliday-Williams, More Th n The managing director of the RSA-owned insurance brand has been trying ... insurance for new customers, and two months in the second year. But there is clearly work to be done: More ...
the roof." Think how you buy car insurance. You don't see an ad and think: "I like that ad. I must buy some of their car insurance." Car insurance is a "distress purchase". You only buy it because you have ... , Churchill and esure." Then you call them all up, or go online, and go with the cheapest. So car insurance ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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