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Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

Travel brand Bridge the World targets the over-50s

Created by digital agency Albion, Bridge the World has been launched with a new proposition, identity and website, www.bridgetheworld.com , as an extension of STA Travel. It will offer information for older travellers about flights, hotels, travel insurance, visas, and tours of Australia and New Zealand ...

Paper Round (24 August) - Which clients are advertising in the national press?

The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance. Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...

Paper Round (29 July) - Which brands are advertising in the national press?

the early back to school shoppers. Liverpool Victoria advertises car insurance on the cover ...

MPG International scoops £6m media job for Israeli tourism

in the UK has included new business for AXA, Clarks shoes and Admiral Insurance. MPG is also involved in a ...

And in the real world... Sony Ericsson, Ryanair, Volkswagen and more

Insurers is proposing a new scheme that would banish guaranteed bonuses, one of the most controversial ...

And in the real world....Prudential, Thomas Cook, Reckitt Benckiser, VW and more.

the insurer could sell its UK business after the company's strong half-year results pushed its shares 11pc ...

And in the real world... Microsoft, Google, Primark, BA and more

The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

considering taking a break at home instead this year. A survey of 4,000 people commissioned by insurance firm ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.