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CAMPAIGNS - Drivers given star treatment - Financial Services

Client: Touchline Insurance Company Campaign: Drivers Zodiac PR Team: Harrison Sadler...Client: Touchline Insurance Company Campaign: Drivers Zodiac PR Team: Harrison Sadler Timescale: December 1997 to January 1998 Budget: not available Car insurance company Touchline ... national awareness of Touchline Insurance, and position it as one of the nation s leading insurance ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

, the company only communicates with most insurance policy holders once a year, to renew contracts. The idea ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

or interest charges; free will-writing service; discounted private medical insurance for children; pounds ...

MEDIA: BRIEFS

information service for the motor industry. New insurance plan for Emap Lloyds Bank Insurance ... to purchase household insurance. ...

 

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