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Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO

MultiCar insurance product.

Aviva takes on Admiral with latest Paul Whitehouse ad

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...

RFU campaigns for Facebook fans before Six Nations clash

and discuss England Rugby." Yesterday the RFU signed up business insurer, QBE, as its first official insurance partner ahead of this weekend's game at Twickenham. ...

Aleksandr Orlov shares new TV ad with Facebook friends first

Morgan, on his own web show. The ad campaign has been hugely successful for the insurance aggregator ...

BR Video: Public says insurance hike for social web users is a money-making excuse

users' insurance premiums because of their social networking website-use is just another excuse created...Homeowners could see their insurance rates increase if anyone in the household uses social networking sites, according to the Daily Mail. This idea stems from reports that users are divulging too ... of other things. "I think it's scare mongering on behalf of insurance companies. They'll use any excuse ...

Comparethemarket.com unveils latest TV ad and viral

for cheap deals on their car insurance." The previous Comparethemeerkat ad went on air in April saw ... ,000 Twitter followers. Comparethemarket.com was launched in 2006 as a motor insurance price comparison site ...

BR Video: IAB Engage delegates on social media and marketing

sales at LoveFilm Nathan Harrington, affiliate marketing executive at Allianz Insurance Antony ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.