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How social media is removing the barriers between corporate and consumer brands

%) Industrials 1,859 811 1048 (+129%) Insurance 4,294 2,172 2122 (+98%) Oil ... %) Insurance 58,316 44,147 14169 (+32%) Oil and Gas 177,393 69,524 107869 (+155 ...

Aviva launches healthy cheer Facebook app

The "e-cheer" app, devised by TeamSpirit, encourages and reward individuals who take steps towards maintaining a healthy lifestyle, as part of Aviva s wider Healthy Cheer digital campaign. The app has been launched by Aviva Health UK, the insurer's health arm. Users are asked to submit their details and add a ...

View from the Valley: Shooting elephants - when social media attacks

Gottfried, the voice behind the duck character in commercials for the US insurance giant, AFLAC, tweeting ...

Think BR: Are you mobile first or last?

(smart navigation), banking (NFC, exchange, contactless payment) insurance companies, media (seen ...

Hiscox first to use location-based Wi-Fi ad platform

The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...

Comparethemarket appoints Steak to search account

Insurance price comparison website Comparethemarket.com has appointed digital agency Steak...." Comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering insurance quotes instantly online, from more than 400 insurance prices. Comparethemarket.com has developed the brand with its ...

GreenThumb landscapes new website

Ltd. and insurance broker Tasker Partners. ...

Insurance sites appoint Equi=Media to search accounts

insurance brands onequotedirect.co.uk and motorcycledirect.co.uk...Equi=Media will be responsible for developing paid-for and natural search marketing strategies, to increase uptake of motorbike and caravan insurance policies offered by the onequotedirect ... owners who require insurance. Equi=Media will implement a pay-per-click strategy to drive relevant, in ...

Tory leader's wife debuts Sam Cam

, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people ...

Conservatives target people by salary on Match.com

Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge...The ads ask: 'Earning between 8,400 and 43,900? We'll scrap Labour's planned National Insurance rise. So you'll be 150 a year better off with the Tories.' Match.com is the UK's largest dating site and, because people provide their salary details when they register, it is able to restrict the ads ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.