08 May 2012
| by Maisie McCabe
More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new...media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ...
by providing practical pet advice, features, photos and videos to complement our pet insurance offering.
"As ...
13 Mar 2012
| by Hamish Nicklin, Industry leader, creative agency at Google
insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any ...
24 Feb 2012
| by Eva MacIntosh
director.
'For brands that are purchased online, such as holidays, insurance or retail, digital ...
20 Feb 2012
| by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product.
Follow Maisie ...
17 Feb 2012
| by Will Harris
Q. I'm head of marketing for an insurance brand and my marketing director boss wants our next campaign to 'do a Yeo Valley'. I've explained that few campaigns intended to 'go viral' make it, but this seems only to have egged him on. How do I manage his expectations?
A. Your boss sounds like he needs ...
17 Feb 2012
| by Gemma Charles
RBS has the highest share of voice while 97% of conversations about insurance were related
30 Jan 2012
| by Sarah Shearman
-leaders in the health data space,' adds Castell.
Clear plans
Aviva is a case in point. The health-insurance ...
20 Jan 2012
| by David Benady
financial-services company Capital One to RSA insurer More Th n as marketing director, says that having a ...
04 Jan 2012
| by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders.
For the first time, the TV ad will be accompanied by a ...
12 Dec 2011
| by John Reynolds
will be insured by The Car Club during use and will be fitted with an automated tracker system, so car owners can ...