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More Th>n to sponsor MSN pet portal

More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new...media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... by providing practical pet advice, features, photos and videos to complement our pet insurance offering. "As ...

Think with Google: Which brands are getting online content right?

insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any ...

Digital killed the marketing star

director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...

Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...

Marketing Guru on... the desire to 'go viral'

Q. I'm head of marketing for an insurance brand and my marketing director boss wants our next campaign to 'do a Yeo Valley'. I've explained that few campaigns intended to 'go viral' make it, but this seems only to have egged him on. How do I manage his expectations? A. Your boss sounds like he needs ...

Brand barometer: High street banks, which is most prominent on the web?

RBS has the highest share of voice while 97% of conversations about insurance were related

Brands eye a share of booming digital health sector

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...

Careers: The business of one

financial-services company Capital One to RSA insurer More Th n as marketing director, says that having a ...

Aviva takes on Admiral with latest Paul Whitehouse ad

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...

Stelios in car share venture

will be insured by The Car Club during use and will be fitted with an automated tracker system, so car owners can ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.