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Think with Google: Which brands are getting online content right?

insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any ...

Aviva plots digital roster overhaul

Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...

Digital killed the marketing star

director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...

Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO

MultiCar insurance product.

Esure kicks off digital media agency review

Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...

WCRS&Co adds Churchill's digital account to ad duties

Churchill, the Royal Bank of Scotland-owned insurance company, has appointed WCRS&Co to handle its

iCrossing bolsters new business team after series of wins

, insurance, finance and retail marketplaces. All three business development directors will report ...

Digital Leagues 2010

are looking for greater efficiency from the channel. Pete Markey, marketing director at insurer More Th n ...

WPP returns to growth with 36% profits lift

-prime, insurance monocline, Lehman and other elements of the crises." The group s figures were boosted ...

Insurance sites appoint Equi=Media to search accounts

insurance brands onequotedirect.co.uk and motorcycledirect.co.uk...Equi=Media will be responsible for developing paid-for and natural search marketing strategies, to increase uptake of motorbike and caravan insurance policies offered by the onequotedirect ... owners who require insurance. Equi=Media will implement a pay-per-click strategy to drive relevant, in ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.