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How social media is removing the barriers between corporate and consumer brands

%) Industrials 1,859 811 1048 (+129%) Insurance 4,294 2,172 2122 (+98%) Oil ... %) Insurance 58,316 44,147 14169 (+32%) Oil and Gas 177,393 69,524 107869 (+155 ...

More Th>n to sponsor MSN pet portal

More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new...media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... by providing practical pet advice, features, photos and videos to complement our pet insurance offering. "As ...

Hiscox becomes first UK brand to use AdCastPlus platform

Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus

Think with Google: Which brands are getting online content right?

insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any ...

Aviva plots digital roster overhaul

Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...

Digital killed the marketing star

director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...

Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...

Marketing Guru on... the desire to 'go viral'

Q. I'm head of marketing for an insurance brand and my marketing director boss wants our next campaign to 'do a Yeo Valley'. I've explained that few campaigns intended to 'go viral' make it, but this seems only to have egged him on. How do I manage his expectations? A. Your boss sounds like he needs ...

Brand barometer: High street banks, which is most prominent on the web?

RBS has the highest share of voice while 97% of conversations about insurance were related

Brands eye a share of booming digital health sector

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.