Careers: The business of one
20 Jan 2012 | by David Benady
financial-services company Capital One to RSA insurer More Th n as marketing director, says that having a ...
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Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...
Stelios in car share venture
12 Dec 2011 | by John Reynolds
will be insured by The Car Club during use and will be fitted with an automated tracker system, so car owners can ...
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...
Price comparison start-up hires Zurich marketer Corfield
04 Oct 2011 | by Sarah Shearman and Gemma Charles
The owner of UK insurance broker Swinton has hired former Zurich marketer Peter Corfield as a
Esure kicks off digital media agency review
25 Aug 2011 | by Katherine Levy
Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...
From fad to failure: why size does not ensure success
28 Jul 2011 | by David Patton
" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would delight customers and ratchet up cross-sales. In reality, people preferred Google to their insurance provider and learnt to buy insurance from an aggregator. QR codes : Perhaps you still think QR codes ...
Post Office launches mobile app
07 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
the UK, with 170 products and services offered to its customers, including travel insurance and banking ...
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