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British Airways: building a brand, from the inside out

at the insurer, who is responsible for internal engagement, believes involving staff early on and allowing ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

Lovell axed as Aviva restructures RAC

Lovell will leave the company on 30 June. His opposite number at Aviva's insurance business Norwich Union, Ben Welsh, takes over comms responsibility for both the RAC and NU brands. The RAC's comms team remains at 13 staff, plus 12 at its Lex fleet-hire business. Rebecca Bell, Rachel Knowles ...

EDITORIAL: GSK's nightmare is a wake-up call

vigorously against rewarding failure are the Association of British Insurers and the National Association ...

BRC's Anglin teams up with Cicero

and ISA Managers' Association and disability insurer Unum. Anglin left the BRC last year after 12 months ...

INTERNATIONAL: Cohn & Wolfe wins Allegra US and e-business remits

executive. Allegra and Claritin are also both fending off health insurers' attempts to reclassify ... insurer Wellpoint Health Networks is pushing the Food and Drug Administration to make the drugs more ...

FOCUS: HEALTH PR - Unlocking the global market. While adapting their PR to local cultural climates, pharmaceutical companies are also focused on global markets. Ben Bold reports

consumers are essentially paying for their own healthcare through medical insurance, the culture is also ...

TOP 50 HEALTHCARE PR: Side effects - Healthcare agencies are adapting to the needs of a globalised industry by broadening their traditional range of skills to include more mainstream offerings

launched an internet service for health insurance company Western Provident Association, called ...

PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James

. The other issue is who pays. In the US, it is a combination of insurance companies and patient co ...

NEWS: PR EUROPE

Belgium gets Attitudes Attitudes Public Relations is tipped to win the PR account from insurance ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.