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And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

The Work: New campaigns - UK

POST OFFICE - THE PEOPLE S POST OFFICE CAR INSURANCE CREDITS: Project: The people s Post Office car insurance Client: Post Office Brief: Promote Post Office car insurance ... to purchase car insurance in the latest TV work. The ad, created by Mother, sees the Brighton resident ...

The Work: New campaigns - UK

, Direct Line Brief: Reinforce Direct Line's leadership in the personal insurance market by tapping into the emotional need for insurance Creative agency: M C Saatchi Writer: David Anderson Art director: Ian ... throughout the year alerting people to the importance of car insurance, marking a move away from traditional ...

CLIENT ROUNDUP

. Marketing The French insurance giant Axa is to scrap the PPP Healthcare brand and rename it Axa Healthcare in a bid to take on market leader Bupa. Axa acquired private medical insurance ...

Briefs

will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...

Briefs

such as the media, marine, insurance and food industries. Hill & Knowlton was the previous public relations ...

REVIEW: Marketing and advertising news in this week’s press

insurance giant, AXA, in a deal worth just over pounds 20 million. The four-year agreement follows ...

ADVERTISING & PROMOTION: Distilling a Scottish brand - Devolution is expected to reinforce the strong cultural identity of the Scots Danny Rogers asks what changes it will bring for marketers in Scotland, who have been utilising a distinctive Scotti

, says Rowley. He cites Churchill Insurance with its British Bulldog motif: I know they re ... they should relaunch as Wallace Insurance. Tartan and thistles Rowley warns that to target ...

MOVERS

Boyle, who has retired after 41 years service. McLaughlan joined Eagle Star from Royal Insurance ...

 

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