Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
-selling of personal protection insurance. Yet confusion still reigned among this group over what to do ...
Search results for Insurance
Search filters:
By Publication
- brandrepublic.com
By Channel
-
Direct Marketing
Click 
to remove filters
Add Search Filters:
By Date
By Channel
- CRM/Customer Insight (13)
- Database Marketing (63)
- Legal (3)
- Lists/Data (25)
- Print/Mail/Fulfilment (6)
- More...
By Industry Sector
- Autos (9)
- B2B (39)
- Consumer Goods (22)
- Fashion / Clothing (3)
- Financial Services (131)
- More...
- FMCG (1)
- Food & Drink (3)
- Government / Non-Profit (23)
- Media / Entertainment (36)
- Retail (17)
- Telecoms / Utilities (11)
- Travel / Leisure (10)
- Less...
By Media
- Video (2)
RAC appoints Occam to handle data
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm ... insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns with the appointment, focusing on changing consumer behaviour. The insurer is keen to improve its relationship with its ...
Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
illness year after year?" So, we ll keep insuring the pooch with Petplan, but maybe this year we ll go ...
Hiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
21 Oct 2010 | by Simon Kershaw
listen to the stories behind the photographs. Now I get it. As we all know, insurance is at best dull ...
CheezeDMG to handle digital marketing for Tiger.co.uk
27 Jul 2009 | by Jacquie Bowser
insurance comparison site Tiger.co.uk to digital agency CheezeDMG....price comparison quotes for car, bike and commercial vehicle insurance from a wide range of insurance ... the deal." Donna McGrory, group account director at CheezeDMG, said: "Insurance is an evolving ...
Comparethemarket.com unveils latest TV ad and viral
03 Jul 2009 | by Ben Bold
for cheap deals on their car insurance." The previous Comparethemeerkat ad went on air in April saw ... ,000 Twitter followers. Comparethemarket.com was launched in 2006 as a motor insurance price comparison site ...
Marketing Society CRM award goes to More Th>n
09 Jun 2009 | by Daniel Farey-Jones
LONDON - Insurer More Th>n won the Customer Relationship Marketing prize at the Marketing Society...Normal 0 More Th n's marketing director Pete Markey was also recognised as Marketer of the Year. The insurer's CRM programme was born out of its desire to maintain a two-way dialogue ... on TV in a bid to attract new business. Stephens Francis Whitson, the insurer's below the line agency ...
Carole Nash appoints JaywingDMG to handle customer acquisition
02 Jun 2009 | by Daniel Farey-Jones
LONDON - Motorcycle insurance specialist Carole Nash has awarded JaywingDMG its entire budget...Normal 0 The data, direct and digital specialist will manage all communication to previous enquirers and lapsed policyholders within the motorcycle, car and home insurance categories and improve campaign planning and evaluation. Prospects will be segmented according to their propensity ...
Admiral Group selects Sword Ciboodle for CRM expertise
16 Apr 2009 | by Nikki Sandison
LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform...of Sword Ciboodle UK, said: "We are delighted to have secured Admiral, another major insurance firm, which boosts our growing presence in the insurance sector. "It is very encouraging to see that this success ...
Additional Information
Campaign Jobs
- CRM Manager - Top Gaming Company - up to £40k Digital Gurus £30000 - £40000 per annum, London
- iPhone developer/Android dev Digital Gurus £50000 - £50001 per annum + NEG. FLEX DOE, London
- Digital Planning Director - global consumer technology powerhouse account round8 up to £90,000 depending on experience, Central London
- Conceptual Copywriter Digital Gurus €50000 - €55000 per annum, Amsterdam
- Online Marketing Manager - PPC Propel £35000 - £45000 per annum + bonus, equity and full benefits, Maidstone
Highest rated
Most viewed
- Campaign Viral Chart: Nike interactive ad nets first place
- Mindshare retains Unilever media buying in the US
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Kellogg's Rice Krispies Squares launches 3D ad
- Co-op appoints Leo Burnett to £50m ad account
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
